Social media training

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Social Media Marketing Course: Social Media Certification Self-study and 1-month instructor-led online Training Courses

Special Features - Master Certification Training


Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
Placement Assistance for Freshers & Digital Marketing Experts
24X7 Trainer's Support on Discussion Forum
Govt. of India Certified Course


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Social Media Certification Options (CSMMM, CSMMP)

CSMMM

Master Social Media Certification

Training Content (Presentations & Videos)
Live Instructor-led Sessions (12 hrs)
Exercises/Hands-on Project
1-month Research-based Internship
24x7 Q & A Support
Placement Assistance
Certification Exam Expert

Rs 8,500/-*

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Social Media Marketing Course Syllabus Session 1

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

Session 4

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc



Project & Assignments (only available in CSMMM): In this Social Media Certification Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Social Media Marketing.

Research Based Internship (only available in CSMMM): We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

Enroll now for this course
team member

I love to design

I love to introduce myself as a Trainer of Popularizers.

Sarvesh Pancholi
Trainer

Why Businesses are using Social Media?

    • Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
    • Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurture them before they are sales-ready.
    • Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels everyday.
    • Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.

Why take Training, when you can outsource?

Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should acquire moderate knowledge of Social Media before deciding the implementation plan.

99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.

Gary Vaynerchuk, CEO & Co-Founder of Vayner Media